The US people as well as the US publishing business have adopted new reading structures unlike any other country. For readers, ebooks came as a long-term and natural selection along with printed publications. Publishers have effectively responded to consumers' fast growing approval of new reading apparatus by expanding and continuously redefining theories that were new for publications.

For much of the first year from the Smashwords blog in 2008, I was lucky to get any readers weekly, as you can see from your graphic below. Slowly, word got out about the blog, and people started subscribing into it, reposting it, and blogging their own reactions to my posts. After almost a year of doldrums where it seemed as if no one was paying attention, the blog’s readership started growing. Today, almost 4 years later, it reaches 1000s of readers every month. In 2009, once word started getting out about my blog, I was invited to contribute to the Huffington Post’s book section (my thanks to David Wilk to the introduction), and also this increased my platform’s reach further.

The discussion on the ebook marketplace in america switched focus and gears in 2013. While in previous years, the headlines had been hit by the rapid tempo of the enlarging market share of ebooks, 2013 found more complicated patterns. Accounting for 20% of the US trade book market, ebooks have turned into an essential element of mainstream reading (see AAP BookStats 2013). By the end of 2012, over 1,000 ebook titles had been estimated to account for sales of more than 25,000 copies each (Publishers Weekly, 18 March 2013). Leading commerce publishers have reported a market share for ebook sales across the 30% mark (e.g. at Simon & Schuster), and 29% of sales came from digital books in the second quarter of 2013, up 39% from the first quarter.


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